Wednesday, 25 April 2018

‘This literary campaign must go round’


‘This literary campaign must go round’

Posted By: Edozie Udeze On: April 22, 2018 In: Arts & Life, Sunday magazine

In this encounter with Edozie Udeze, Mallam Denja Abdullahi, the President of Association of Nigerian Authors throws more light on the grants that have helped to extend the frontiers of Yusuf Ali literary campaigns to the grassroots



How has this grant endured?
The ANA/Yusuf Ali literary awareness campaign has endured because the funding has been constant and comes at a predictable time every year. That enables us to plan ahead each year and gives us room to innovate and create a sustainable pattern across the country. The literary philanthropy of Yusuf Ali met a robust structure of ANA on ground which covers the whole of Nigeria. It is therefore possible to create impact at the same time with the project across the country. The project has also introduced healthy competition among our chapters across the country as they overreach themselves to do better each year. The monitoring process that we have introduced along the line has also contributed to the project sustainability.
What year did it start?
The ANA/ Yusuf Ali literary awareness campaign actually started in 2012 when I was Vice President of ANA. There was nothing as sustainable as that in the history of ANA  except for our annual convention which we are often not too sure of each year as we fish around for funds to host it unlike the ANA/ Yusuf Ali literary awareness campaign with sure funding. The campaign has impacted positively in the area of mentoring the young and school going populace by encouraging them to read and write. We cover nothing less than five thousand students in 100 schools across the country each year in the course of executing the campaign . At the beginning the focus was on secondary schools for some years, then we had focused  workshop for universities students and we later moved to focusing on tertiary institutions, then into the  publication of children titles which we have used to drive another by-project called A-Book-A-Child nationwide project. From all these activities including what we are using the fund for this year( capacity building workshop on innovations in contemporary literary awareness campaign and media awareness) you could see that the ANA/ Yusuf Ali literary awareness campaign has been very impactful nationwide.
How did you arrive at the projects to embark upon with the money?
The brainstorming to get new things to do with the grant each year ad-infinitum is what we are gathering to do in the capacity building workshop. For ANA chapter chairmen we will be having in Ilorin later this April 2018.Mind you, we do not just receive the grant from Yusuf Ali and go to sleep. Our chapters do provide matching grant to whatever they receive as sub-grant from the Yusuf Ali main grant. Yusuf Ali gives us N3million each year which is not small at all considering the regular brick wall you meet whenever you try to raise funds from governments and other corporate bodies. By the time you add or cost what our chapters raise to do their bits with the seed sub-grant received, the total money spent each year may translate to about N10 million naira or more. But without the initial  grant from Yusuf Ali, the build up would not have been possible.
So the grants have prospered the association?
From the success of the Yusuf Ali grant to ANA, we have seen how helpful regular grant can go a long way to stabilize an association like ANA and make it very functional and accountable.  And that is why we are all clamouring for the institution of an endowment fund for the arts in Nigeria. The Western world is  wizened already on the importance of  regular and sustained funding for the arts by governments, individuals and public and private institutions. Governments in the third world countries like Nigeria go about as if they do not owe the arts anything. The  arts, literature and culture of a country  will eventually go  extinct if the  government of a particular country thinks they do not need special attention and dedicated intervention. Come to think of it, some of the best features of our cultural heritage and creativity are being kept alive by foreign grants and foreign funding facilitated by  those who know the importance of heritage sustainability. I always say the arts always have a way of making indelible the contributions of those who support it. Our use of the Yusuf Ali grant over the years has shown that you can do a lot in the arts with a gift sincerely given and the reward to the giver will definitely be more than whatever is given.Many Yusuf Alis are not there today because people are afraid of poverty and they are ignorant of where they can leave their indelible memories for generations unborn. Most people with money in Nigeria hoard it for  their immediate families or fritter it away on mundane things that will turn to dust within a generation following their demise.The kind of Yusuf Ali is rare in our clime as not many  persons are  as  astute and intelligent like him to know that life is ephemeral and that what endures are the selfless pursuits you engage in. The corporate bodies are not different, they are forever in search of profit without thinking of responsibility to their communities. They commit huge funds to beauty pageants and Ajasco  dance shows on the streets but avoid the theatre, film, literature and the likes because of their short-sighted thinking that nothing will be gained in return.

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